Leveraging LinkedIn

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Get the most benefit with Leveraging LinkedIn Training Courses

LinkedIn is the essential business networking tool for professionals and sales executives and anyone wanting a more distinguished online presence.  It is highly respected internationally for business marketing and almost essential for career advancement in overseas Fortune 500 companies. But often without specific LinkedIn training, users fail to derive the most benefit out of the tool.


About the course

This course is a hands-on practical workshop where delegates will work on their own profiles and update them.  It is intended to demonstrate how LinkedIn is useful for not only marketing and sales but also for research, customer support and retention, branding and personal and career development.

Course Information

Leveraging LinkedIn whiteThis is a full day course (lunch is provided) from 9 am to 4 pm.

Please bring your laptop and internet connection.

Public courses are held in Gauteng and Cape Town, in other areas on request, and in-house courses are available.

The benefit of providing for an in-house course for Leveraging LinkedIn is that you will be able to have the session focus on your business and industry, have valuable conversations and make decisions within your team and allocate and obtain agreement                                                                            to social media responsibilities in a group session.



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This link will redirect you to the Course Registration on the LinkedIn Coach website.


Your Profile

Your Connections


Company Pages

Course Outline

Your Profile

How to use the Profile features to demonstrate your expertise and experience

The use of key words in various places on LinkedIn to improve your SEO (Search Engine Optimisation) and SMO (Social Media Optimization) goals.

How to integrate your other social sites into LinkedIn

The difference between your personal and business brands


How to support your connections and suppliers in a spirit of generosity

How to request and give recommendations

How to find strategic connections to grow your business or to reach specific prospects

How to research and create a relationship with prospects before pitching

How to manage, tag and effectively communicate with multiple connections

How to make connections or communicate with people 2 or 3 degrees away


How to use these features to build your personal and company brand

How to do research for your own business

How to grow and develop personally through these groups

How to connect to groups with a vertical or horizontal reach

Company pages

The new features, including cover images and status updates

How to keep contact with company clients who are connected to individual staff


By the end of the workshop, each delegate would have completed the following:

  1. Updated their personal profile, and perhaps even added a photo
  2. Made new connections within the group present
  3. Sought out new strategic connections in terms of prospects or leads in their own industry
  4. Requested a recommendation
  5. Joined a group
  6. Created a Slide Share account

About the Presenter

Charlotte Kemp Profile

Charlotte Kemp is an avid social media fan, and has presented numerous talks and training sessions on various elements of social media. She has presented to delegates in companies such as Sanlam, Old Mutual, Celestis, Telkom, CSIR and Nedbank.  She owns Niche Training and in association with Social Media Solutions, has worked on numerous social media accounts for clients in the fields of finance, retail, B2B, marketing, non-profit, accommodation and small owner-operated businesses and solo-preneurs.


The course costs R2,650 +VAT and a 10% discount is offered for 3 or more people from the same organization. In House courses are offered at R9,850 + VAT + Travel.

What is Provided

  1. A workbook with comprehensive notes
  2. Course attendance certificate


As a professional speaker, it is equally important for me to be able to connect with clients as well as being able to advertise my own services. Charlotte came very highly recommended by another speaker and I decided to do the course and see if it could help me.
As I have never received even a glimmer of work from LinkedIn, I was slightly skeptical so imagine my surprise when after a number of changes to my profile, I received a message from a client asking me to quote.
It may be serendipity, but I think Charlotte has given me another arrow go my marketing bow.

Oh and the other stuff…great speaker, teacher, venue etc, all the things I would expect were there and often above my expectation.

Andre du Toit
Big Positive Guy


Public Course Dates

Please send an enquiry to confirm dates in your area as we have few public events this year. Or ask about in house training for your company.


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