We are doing a new thing with some of our sales learning products. While, as speakers and trainers, we love being in a room with people, sharing ideas and building energy, that solution doesn’t always work. Sometimes a company has to factor in other issues, besides the obvious value of equipping staff with the skills that they need for the job. It could be a...
The words "Selling and "Marketing" are often confused and this would be a useful place to make sure that we understand the differences. Even at the most senior levels of corporate South Africa there is some confusion here so let’s see if we can sort this out. Traditionally marketing is based on the 4 P’s. Product - Price - Place - Promotion Yeah right, I...