Archive for Richard Mulvey’ Category

Micro Learning
Apr

29

2016

Micro Learning

We are doing a new thing with some of our sales learning products. While, as speakers and trainers, we love being in a room with people, sharing ideas and building energy, that solution doesn’t always work. Sometimes a company has to factor in other issues, besides the obvious value of equipping staff with the skills that they need for the job. It could be a...

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Aug

9

2013

Author Contribution – Handling Objections – Richard Mulvey

At last! A book that really teaches you the fundamental rules about selling. ‘Handling Objections –Closing the Sale’ is a very honest and comprehensive book by Richard Mulvey who helps us with the one thing that most of us battle to get right in our business. Rather than shy away from objections he takes us through the essence of the problem and shows us how…

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Marketing Vs Sales
Aug

17

2012

Marketing Vs Sales

The words "Selling and "Marketing" are often confused and this would be a useful place to make sure that we understand the differences. Even at the most senior levels of corporate South Africa there is some confusion here so let’s see if we can sort this out. Traditionally marketing is based on the 4 P’s. Product - Price - Place - Promotion Yeah right, I...

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