LinkedIn is the essential business networking tool for professionals and sales executives and anyone wanting a more distinguished online presence. It is highly respected internationally for business marketing and almost essential for career advancement in overseas Fortune 500 companies.
Course outline
1. Your Profile tells your story
- Your résumé and past work experience
- Keeping up to date
- Your photo
- Connecting with other applications such as Facebook, Twitter, WordPress
- Loading your own website, and blog
- Use the right keywords and mention your skills
- Increasing Google page rankings and SEO
2. Your Contacts tell your value to the world
- It’s not about the numbers, well not always
- How to invite relevant people
- How to find strategic contacts
- Asking for and giving recommendations
- Your personal network statistics tell a story
- How to leverage your network
- How to make contact with connections 2 or 3 degrees away
3. Groups connect you to a worldwide community
- Finding relevant groups
- Communicating with them
- Getting and giving value in a group
- Starting your own
4. Use Answers to demonstrate your expertise
- And your generosity
- Increase your visibility
- Ask questions to get assistance or information from peers
5. Adding Events
- Sharing them with your contacts
- Viewing other Events
Outcomes
By the end of the workshop, each delegate would have completed the following:
- Updated their personal profile, including a photo
- Made new connections within the group present
- Sought out new strategic connections in terms of prospects or leads in their own industry
- Requested a recommendation
- Joined a group
- Answered or Posted a Question
Bring your computer
This is a four hour session that requires a computer and internet access. Please bring either a 3G card or your login details for your ADSL if we have indicated that the venue has an internet Hotspot.
Timing – The course is 4 hours duration and breakfast is provided.
Cost – R950. We offer various early-bird, group and in-house discounts as well as special rates for Social Media Solutions clients.
Notes – The comprehensive handout provides both actionable steps as well as strategic advice.
Professional Membership
