We will cover

LinkedIn is the essential business networking tool for professionals and sales executives and anyone wanting a more distinguished online presence.  It is highly respected internationally for business marketing and almost essential for career advancement in overseas Fortune 500 companies.

 Course Outline

• This course outline is updated with new content as LinkedIn creates new functionality.
• Case Studies are also shared to demonstrate how to effectively use LinkedIn in different situations.

1.     Your Profile tells your story

• Keeping your résumé and past work experience up to date
• Your photo and Headline are important for communicating value
• Connecting with other applications such as Facebook, Twitter, WordPress
• Loading and personalising your own website and blog
• Use the right keywords and skills to increase Google page rankings and SEO

2.     Your Contacts tell your value to the world

• It’s not about the numbers, well not always
• How to invite relevant people and find strategic contacts
• Asking for and giving recommendations
• Your personal network statistics tell you a story
• How to make contact with connections 2 or 3 degrees away
• How to leverage your network and have meaningful conversations

3.     Groups connect you to a worldwide community

• Finding relevant groups
• Communicating with them
• Getting and giving value in a group

4.     Use Answers to demonstrate your expertise

• And your generosity
• Increase your visibility
• Ask questions to get assistance or information from peers

5.     Adding Events and other Applications

• Sharing them with your contacts
• Viewing other Events

Outcomes

By the end of the workshop, each delegate would have completed the following:

1. Updated their personal profile, including a photo
2. Made new connections within the group present
3. Sought out new strategic connections in terms of prospects or leads in their own industry
4. Requested a recommendation
5. Joined a group
6. Answered or Posted a Question

Course info

• The course is 4 hours long and very hands on.
• Please bring your laptops and 3G or other internet access with you.
• Comprehensive session notes and guidelines will be provided for you to refer to afterwards.
• A light breakfast or lunch is included (depending on the time slot).
• Course Attendance Certificates available on request.
• The course costs R950 per delegate.  Discounts are available for early payment or multiple delegates from the same company.
• The presenter is Charlotte Kemp, an experienced social media strategist and trainer.
• Public courses are presented in KZN, Western Cape and Gauteng.  In house courses can also be arranged.

To Book

The course costs R950 and discounts apply for either multiple bookings or early payment.

You can find our future courses dates by clicking here, and book via the online webstore.

There is also the option to use your credit card online through the webstore via PayPal.

To download this flyer click here