Purpose of blogging

Business blogging is the cornerstone of a well conceived online marketing presence.  It allows you to connect with your audience and educate them in a way that you cannot do in 140 characters or just with images.

Technicalities

The technicalities of putting a blog together as part of a social media strategy, means that much of your online presence can be automated.  This does not give you the option however, of abdicating responsibility for nurturing relationships with those who need to engage with you through this medium.

Skill

While writing is a skill that does not come to everyone, there are ways of crafting a message for people who do not view themselves as natural writers.  Blogging is a tool to communicate and for business and marketing and communication projects, it is now essential.

Course information

This is an information packed course in 4 hours, with a comprehensive handout containing information, instructions, examples and best practice advice.

Course content

• Why we blog
• Persuading or educating clients
• Entertaining clients

• The tools to use to blog
• Technical issues
• Connecting to the rest of your social and digital media
• Automating your posts
• RSS feeds

• Other peoples blog posts
• Who to follow
• Etiquette

• How to find inspiration for topic ideas
• How to generate lots of topic ideas
• Your theme
• Creating a series or a story

• Using an Editorial Calendar
• Blogging with someone else or a team
• Using different styles
• Using different media

Timing – The course is 4 hours duration and breakfast is provided.

Cost – R950. We offer various early-bird, group and in-house discounts as well as special rates for Social Media Solutions clients.

Computer – A computer is not required, but you are welcome to bring your own laptop and internet access and follow along.

Notes – The comprehensive handout provides both actionable steps as well as strategic advice.