Purpose of blogging
Business blogging is the cornerstone of a well conceived online marketing presence. It allows you to connect with your audience and educate them in a way that you cannot do in 140 characters or just with images. This allows you to demonstrate your expertise, as well as generate more search engine traffic to your site.
Skill
While writing is a skill that does not come to everyone, there are ways of crafting a message for people who do not view themselves as natural writers. Blogging is a tool to communicate and for business and marketing and communication projects, it is now essential.
The technicalities of putting a blog together as part of a social media strategy, means that much of your online presence can be automated. This does not give you the option however, of abdicating responsibility for nurturing relationships with those who need to engage with you through this medium.
Course content
- Both the marketing strategy of blogging as well as the issue of writing content is covered.
- Why we blog
- Persuading or educating clients
- Entertaining clients
- The tools to use to blog
- Technical issues
- Connecting to the rest of your social and digital media
- Automating your posts
- RSS feeds
- Other peoples blog posts
- Who to follow
- Etiquette
- How to find inspiration for topic ideas
- How to generate lots of topic ideas
- Your theme
- Creating a series or a story
- Using an Editorial Calendar
- Blogging with someone else or a team
- Using different styles
- Using different media
Course information
- The course is 4 hours long and obviously tight packed with information.
- Please bring your laptops and 3G or other internet access with you.
- Comprehensive session notes and guidelines will be provided for you to refer to afterwards. They will also include some case studies, step-by-step instructions and best practice examples.
- A light breakfast or lunch is included (depending on the time slot).
- Course Attendance Certificates available on request.
- The course costs R950 per delegate. Discounts are available for early payment or multiple delegates from the same company.
- The presenter is Charlotte Kemp, an experienced social media strategist and trainer.
- Public courses are presented in KZN, Western Cape and Gauteng. In house courses can also be arranged.
To Book
The course costs R950 and discounts apply for either multiple bookings or early payment.
You can find our future courses dates by clicking here, and book via the online webstore.
There is also the option to use your credit card online through the webstore via PayPal.
To download this flyer click here
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Events Calendar
May 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 Events on 10 May 2012- Developing the Art and Skill of Social Media - Cape TownStarts: 9:00 amEnds: 11 May 2012 - 3:30 pmLocation: The Grand Daddy, 38 Long Street, Cape TownDescription: Packed with useful case studies and demonstratable techniques, Developing the Art and Skill of Social Media is intended for the serious business owner or corporate employee who wants to see how social media can be used to further the aims of their business or project.
To book click on this link:http://tiny.cc/3pey0
11 12 13 14 15 16 17 18 19 20 21 22 Events on 22 May 2012- How to be a Social Media Rock Star - CenturionStarts: 9:00 amEnds: 22 May 2012 - 4:00 pmLocation: Willow Conference Centre, Unit 10 Corporate Corner, Cnr John Vorster & Marco Polo, Highveld Park, CenturionDescription: Imagine telling your story, marketing your business or explaining difficult concepts in 2 minute sound bites or video clips that people would be happy to open and watch. Video and audio files are eagerly watched and shared online and should be included in every social media marketing plan.
To book click on this link: http://tiny.cc/3pey0
23 Events on 23 May 2012- Developing the Art and Skill of Social Media - CenturionStarts: 9:00 amEnds: 24 May 2012 - 3:30 pmLocation: Willow Conference Centre, Unit 10 Corporate Corner, Cnr John Vorster & Marco Polo, Highveld Park, CenturionDescription: Packed with useful case studies and demonstratable techniques, Developing the Art and Skill of Social Media is intended for the serious business owner or corporate employee who wants to see how social media can be used to further the aims of their business or project.
To book click on this link:http://tiny.cc/3pey0
24 25 26 27 28 29 Events on 29 May 2012- Social Media Marketing 101 - Cape TownStarts: 8:00 amEnds: 29 May 2012 - 12:00 pmLocation: Abbadale, 1 Keurboom Road, Newlands, Cape TownDescription: Imagine being able to market to 1,000s of people without leaving your office, where the cost of an advert is cents instead of tens of thousands of Rands, and where you control the tone and content without having to wait for advertising agencies.
To book click on this link:http://tiny.cc/3pey0
30 31 Events on 31 May 2012- Social Media Extension Course – Facebook - Cape TownStarts: 8:00 amEnds: 31 May 2012 - 12:00 pmLocation: Abbadale, 1 Keurboom Road, Newlands, Cape TownDescription: Facebook is a deceptively easy and yet powerful tool for marketing your business online and can be integrated into so many other applications. Dig deep to learn the most effective techniques for being made known online through Facebook.
To book click on this link:http://tiny.cc/3pey0
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