Why you should not trust your social media sites
Your best content should be on your own website, your virtual head office. You own that land under your site and you can determine what is there and how it appears.
Think about your social sites; Facebook, LinkedIn, Twitter, Pinterest, YouTube etc, as virtual sales offices where your space is rented from a capricious landlord whose rules and overnight real estate changes you have to endure – mostly of course because you are paying him no rent at all and cannot argue with his providence in allowing you to be in his space.
If I sound a little snippy, its because Facebook just shut down one of my business pages for no good reason.
We have a related product, a website called LinkedIn Coach that focuses just on LinkedIn training.
It has been around for many years and has a corresponding Twitter account and Facebook Business Page.
Last week Facebook informed me that it had received a copyright notification and were shutting down my Page.
I thought at first that it might be LinkedIn themselves complaining, but since there are many other LinkedIn related pages of people specialising in this training, I quickly discarded that idea.
It may well be someone else who thought of the bright title “LinkedIn Coach”. I am fairly sure no one has gone to the trouble of copyrighting a name like that which has already been thought of and used, by half a dozen people around the world.
So my Facebook page is down. (And to date after over a week, they have still not responded to my report and complaint.) Have I lost any business? Nope.
I don’t reply on Facebook for getting business. It is an optional extra, but I always look to find multiple ways to get my brand message out, find and nurture leads and then turn them into business.
This is an annoyance, but not the end of my marketing.
Neither have I lost any of my content since all good stuff should be on my website first and then shared to the various sites.
The only thing I would have lost would be the followers of course. Only they only see my content when I pay Facebook to show it to them. And if I had done my job right, I would have used every tool – free and paid – to ensure that they signed up to my newsletter, you guessed it – on my own website, already.
Please feel free to pop over to LinkedIn Coach and subscribe to the newsletter for interesting insights, tips and ideas on making at least this social site work for you.
And take a look at your marketing and make sure you are using multiple avenues to get your message out.