Imagine telling your story, marketing your business or explaining difficult concepts in 2 minute sound bites or video clips that people would be happy to open and watch. Video and audio files are eagerly watched and shared online and should be included in every social media marketing plan.
Course outline
- Why video and audio appeals to us as humans
- How easily they are shared in social media applications
- How to get creative with topics and ideas
- How to get noticed and followed – to be a star
- How to be awesome, without the attitude
- What to record in terms of content
- How to prepare yourself or your subject
- How to prepare your background
- How to create a script
- What to look out for – best practices
- The best tools for sharing
- How to integrate video and audio into a social media marketing strategy or editorial campaign
- Branding the sites for maximum exposure
- How to edit video clips
- How to upload to YouTube
- How to upload to iTunes
- How to share on Facebook and Twitter
- How to upload to your WordPress blog
Outcomes
By the end of the workshop, each delegate would have completed the following:
- Created a script for an audio promotion and recorded it
- Created a script for a video promotion and recorded it
- Edited the video promotion
- Uploaded the video file to YouTube or to their blog or Facebook page
Bring your computer
This is a full day session that requires a computer and internet access. Please bring either a 3G card or your login details for your ADSL if we have indicated that the venue has an internet Hotspot. Also bring a video camera or webcam if you have one.
Timing – The course is from 9 am to 4pm and a light lunch is provided.
Cost – R1,850. We offer various early-bird, group and in-house discounts as well as special rates for Social Media Solutions clients.
Notes – The comprehensive handout provides both actionable steps as well as strategic advice.
Professional Membership
