Why video and audio

Imagine telling your story, marketing your business or explaining difficult concepts in 2 minute sound bites or video clips that people would be happy to open and watch.  Video and audio files are eagerly watched and shared online and should be included in every social media marketing plan.

In this course you will learn or have experienced

By the end of the workshop, each delegate would have completed the following:

1. Creating a script for an audio or video promotion and recording it in the studio
2. Creating a second script, recording and editing it on your own computer
3. Receive your studio recording on a branded CD
4. Creating an outline for a marketing campaign using audio or video
5. Uploading a video file to YouTube and then to your blog, Facebook page or other social media account

Besides the CD with your recording, each delegate will also receive a complimentary bundle of hardware for future use which includes a mic and headset.

To ensure your future success and effective use of the skills learned …

Follow up support is also offered in the form of three or four complimentary Skype meetings, within 5 weeks of the course, with either Peter, Shawn or Charlotte for any elements of the material that require additional explanation or practice.

Course outline

• Social Media opportunities with Audio and Visual elements
• Social Media Goals
• Perceptual Styles and how they relate
• Why video and audio appeals to us as humans
• Different social media elements
• How easily they are shared in social media applications
• Hardware and Software options
• Preparing
• Vocal Techniques
• Social Media Viral Elements
• Social Media Marketing techniques
• Uploading to social sites
• Preparing a script
• How to integrate video and audio into a social media marketing strategy or editorial campaign
• Studio Time

About the course

This two day workshop is held in Andiamo Recording Studio in Umhlanga, KZN.  The use of the studio is meant to encourage the use and opportunity of these techniques.

• The course is held over 2 days from 9.00 am to 3.30 pm.
• Please bring your laptops access with you.
• Comprehensive session notes and guidelines will be provided for you to refer to afterwards.
• A light lunch and refreshments are included on both days
• Course Attendance Certificates available on request.
• The course costs R6,000 per delegate.  Discounts are available for early payment or multiple delegates from the same company, as well as Social Media Solutions clients.
• This public course is only presented in KZN because of the use of the Andiamo Recording Studio.  Information on local accommodation will be provided for out of town delegates.
• The following will be presenting various elements of the workshop
  • Charlotte Kemp – social media strategy
  • Shawn Fouche – social media technicalities
  • Peter Enslin – sound production
  • Tim Wells – voice and presentation skills

How can audio / visual social media elements be used?

This course will teach you to re-imagine existing content and communication for a variety of functions:

• Marketing
• Sales
• Policy matters or change management
• Customer Service
• Fund raisers
• Public relations
• Trainers and lecturers – for extending the training
• Gives your brand an identity
• Drives user engagement
• Creates opportunities for user-generated content
• Drives referrals and purchases