Packed with useful case studies and demonstratable techniques, Developing the Art and Skill of Social Media is intended for the serious business owner or corporate employee who wants to see how social media can be used to further the aims of their business or project.

Compared to traditional media

A host of tools allow the modern business person the opportunity to create their own communication channels to ensure that their chosen message is given every opportunity to spread to as wide an audience as possible.

We are no longer confined to a traditional ‘mass media’ market that is controlled by a relatively few people and where permission is required to launch a campaign.  Now the funnel is turned.  The mass of the audience now creates their own message and can communicate in any direction they choose, at a moment’s notice.

All that is required is the skill to craft the message well so that it may be spread.

Equipping Staff

Businesses can use this to their advantage by educating key staff on how to communicate the company brand and message instead of trying to restrict the flow of information.  Well trained staff will be equipped to craft intentional messages that share the vision and purpose of the business unit instead of just posting updates on a social site.

For what purposes

Social media is not just for private use and in business it is not just for marketing but can be used for a multitude of purposes:

• Creating brand awareness
• Communicating policies, procedures and manifestos
• Relationship building
• Public relations
• Networking and database building
• Changing public perceptions
• Fund raising
• Communicating internally in terms of HR needs
• Reinforcing traditional training and teaching methods
• Marketing
• Sales

Who can use it?

This course is applicable to all departments of an organization:

• Marketing
• Sales
• HR
• Customer Service
• Management
• Fund raisers
• PROs
• Trainers and lecturers
• NGO departments
• Production and Logistics

Timing – The course is from 9 am to 4pm and a light lunch is provided.

Cost – R1,850. We offer various early-bird, group and in-house discounts as well as special rates for Social Media Solutions clients.

Computer – A computer is not required, but you are welcome to bring your own laptop and internet access and follow along.

Audience – Some experience or familiarity of social media is an advantage. The course is filled with case studies and examples of how social media can be used in these various scenarios.

Notes – The comprehensive handout provides both actionable steps as well as strategic advice.