About the course
Packed with useful case studies and actionable techniques, Developing the Art and Skill of Social Media is intended for the serious business owner or corporate employee who wants to learn how social media can be used to further the aims of their business or project.
See how social media can be used both within and outside your organisation as a communication tool and an instrument of change, for marketing purposes and for equipping and engaging communities in conversation.
Compared to traditional media
A host of tools allow the modern business or organization the opportunity to create their own communication channels to ensure that their chosen message is given every opportunity to spread to as wide an audience as possible.
All that is required is the skill to craft the message well so that it may be spread.
Equipping Staff
Businesses can use this to their advantage by educating key staff on how to communicate the company brand and message instead of trying to restrict the flow of information. Well trained staff will be equipped to craft intentional messages that share the vision and purpose of the business unit instead of just posting updates on a social site.
For what purposes
Social media is not just for private use and in business it is not just for marketing but can be used for a multitude of purposes:
- Creating brand awareness
- Communicating policies, procedures and manifestos
- Relationship building
- Public relations
- Networking and database building
- Changing public perceptions
- Fund raising
- Communicating internally in terms of HR needs
- Reinforcing traditional training and teaching methods
- Marketing
- Sales
Who can use it?
This course is applicable to all departments of an organization:
- Marketing
- Sales
- HR
- Customer Service
- Management
- Fund raisers
- PROs
- Trainers and lecturers
- NGO departments
- Production and Logistics
Course info
- The course is held over 2 days from 9 am to 3.30 pm.
- Please bring your laptops and 3G or other internet access with you.
- Comprehensive session notes and guidelines will be provided for you to refer to afterwards.
- A light lunch is included (depending on the time slot).
- Course Attendance Certificates available on request.
- The course costs R3,650 per delegate. Discounts are available for early payment or multiple delegates from the same company.
- The presenter is Charlotte Kemp, an experienced social media strategist and trainer.
- Public courses are presented in KZN, Western Cape and Gauteng. In house courses can also be arranged.
To Book
The course costs R3,650 and discounts apply for either multiple bookings or early payment. You can find our future courses dates by clicking here, and book via the online webstore.
There is also the option to use your credit card online through the webstore via PayPal.
To download this flyer click here
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