Archive for Social Media’ Category

Tip – Have a pop up subscription option
Feb

24

2016

Tip – Have a pop up subscription option

We have mentioned a pop up subscription option before (tip #10) but lets explore that in a little more detail. The pop up option, or light box, is designed to be an obvious, in-your-face, invitation to sign up to an email newsletter. Its not subtle. And most of us are annoyed with poorly planned pop up options on a website. If you have already visited...

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5 ways visuals can benefit your business
Feb

19

2016

5 ways visuals can benefit your business

Why do we need visuals in social media Visuals are an important part of social media. It has been proven that visually driven marketing is more likely to encourage engagement. No one wants paragraphs of texts on their Facebook timeline, your company should have a blog for that. Over the last year, social media platforms such as Pinterest and Instagram have shown us the immense...

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Tip – Write for offline media
Feb

3

2016

Tip – Write for offline media

Regular print magazines are always looking for content for both long form articles and shorter inserts. They welcome well-written and useful content that they can have on hand to fill in if other articles are not ready on time. Approach those magazines in your area - geography or industry - and offer to prepare something for them. They might give you guidelines on either the...

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Is Social Media a Fad?
Jan

29

2016

Is Social Media a Fad?

We really shouldn't still be asking this question, but it comes up often in our social media training courses. It reflects the anxiety of those older generations, and don’t worry - I include myself in that group. Things in our society change rapidly. You eventually get around to upgrading your phone only to discover that the price drops in 3 months because a new version...

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Tip – Guest Blogging
Jan

27

2016

Tip – Guest Blogging

We have recently covered the value of blogging on your own website, so now lets look at guest blogging, where your content is on someone else’s website. Why would you want to put valuable content onto somebody else’s site and give them the advantage of the SEO value? Think of blogs as shopping centres. If I need your product, I will go over to your...

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Tip – Blogging
Jan

20

2016

Tip – Blogging

"The benefits of blogging cannot be overestimated." Once your website has been designed, and you think you have dealt with all your Search Engine Optimization (SEO) work, it turns out that the work, and the fun, have only just begun. A blog is where you post regular, fresh content on a consistent basis. Think of them as short articles where you get to share insights...

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Tip – Update your printed / offline material
Jan

13

2016

Tip – Update your printed / offline material

Online material can easily include hyperlinks to other sites. At a click of a mouse, a user can move to your Facebook Page or Twitter account and one more click has them subscribed. It is a little more challenging when a person is not currently online, when they are reading a print magazine or walking past a store window, to get them to opt into...

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Tip – Some Twitter ideas
Jan

6

2016

Tip – Some Twitter ideas

Once you have some Twitter action going, you can use tools on your website to drive attention on Twitter. Pay with a Tweet http://www.paywithatweet.com Create a give away virtual product that people can obtain after they have Tweeted about your product, using your Twitter handle / username. It is a payment with social currency - the Tweet and you both get an advantage. He gets...

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