Archive for Social Media’ Category


Nov

18

2009

Social Media for Rotary

By Charlotte Kemp Last night I addressed a very interesting crowd of Rotarians from the Umhlanga club, on the use of social media to promote their organization. Rotary has been challenged in recent times to address the dual issue of incorporating some new technologies into their meetings as well as finding ways to be more relevant to younger generations. My impression of Rotary, strictly as…

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Nov

14

2009

Social Media – Confession Time!

By Charlotte Kemp So it turns out I am a Social Media Geek. I always sort of suspected this, especially when people would ask me why I played with all the gadgets that I did and was on my computer all the time, but this time I realized it for myself. We were in a Social Media Support training group, and I was presenting the…

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Oct

30

2009

Social Media – Blurring Lines

By Charlotte Kemp I know this is slightly to the left of social media, but it adds to the conversation. The fascination with ‘reality TV’ is that people want to participate more in the games they play.  We want to be less passive and more involved in our interactions with our chosen brands too, and social media specifically allows us to do this. Now the…

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Oct

19

2009

Social Media – Prove you are not boring

Now I know this is not everyone’s idea of ‘proper’ church, but we thought it was awesome.  On Sunday, our minister baked a chocolate cake – from raw ingredients, into the microwave, left to stand and then ready to eat – by the end of his sermon.  He didn’t miss a beat, the illustration was perfectly in line with the topic and he had the…

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Oct

14

2009

Broadcast me!

By Charlotte Kemp Mother told you not to blow your own trumpet.  Now we are telling you that without the budget to feign modesty by hiring a press agent, the only way to promote your small business or yourself as a professional service provider, is to broadcast yourself!! The internet is no longer merely a source of information that we turn to, to find out…

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Oct

13

2009

Social Media – The Courtesy of Reciprocity

By Charlotte Kemp Twitter 101 will tell you that in order to get new followers, or to get the types of followers you want, all you need to do is follow them first.  Out of a combination of curiosity and the courtesy of reciprocity, many of them will follow you back and hey presto! You have followers. However, there is more to this than just…

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Oct

12

2009

Social media – marketing your business at light speed!

By Charlotte Kemp Marketing campaigns used to take months.  Consider an ad agency, conceptualization, models or design, printing proofs, and huge costs.  It is no wonder that the cost barrier to business prevented smaller operations breaking in. These days a company of 2 or 3 individuals can get a good idea on a Friday night, and launch a product with online adverts, DTP’d flyers, HTML…

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Oct

7

2009

Snakes in the grass in social media

By Charlotte Kemp Just like any other place where human beings interact, the online world is susceptible to people trying to turn other people into their victims. There is no reason to be more or less afraid of being online, than thinking twice about stopping on a dark, deserted road when you see a suspicious ‘body’ lying in the path of your vehicle. The FBI…

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Oct

3

2009

Exploring Social Media

By Charlotte Kemp I have imagined a few analogies when it comes to exploring social media. I started with thinking of it as a wild jungle with surprises behind every other tree and more than one potential danger to be cautious of. It could also be thought of as a circus with so much activity and sound and distractions and clowns and animals doing funny…

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