Archive for Social Media’ Category

Timing Social Media Content
Jul

8

2013

Timing Social Media Content

I was recently asked the question about the perfect time to post an update. Is it, for example, at 2 pm and 4 pm on a Thursday or Noon on a Wednesday? It would be quite a feat if we could find the exact time that the most people were sitting in front of their computers anticipating out posts. Even scheduled webinars experience the absence…

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Jul

4

2013

Social Media Coffee Dates

Social Media makes for a great networking tool, and in order to build either your business or professional database, networking is a skill that has to be learned and honed. Networking, off line, is done at industry events, networking functions, training and speaking events where you mingle with other delegates and sometimes more intentionally, over lunch or coffee. This is how I built my business,…

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Jun

18

2013

3 Ways to Integrate your social media and your website

When considering how your social media sites and your website ‘talk to each other’ there are essentially three things you need to consider: FOLLOW When someone comes to your website they should be able to easily find links to your social media sites. Having them displayed prominently, above the virtual fold is important, but at the very least, they should be available on your “Contact…

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May

21

2013

Which Social Media training course should I attend?

Niche Training presents a number of different social media training courses with a focus on different outcomes and elements of social media. Lets try and spell them out for you: Social Media Marketing Magic This is a good for beginners as well as those who need a sales / marketing slant. We cover the whole social media landscape as well as look at your requirements…

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May

13

2013

Mistakes that will damage your LinkedIn reputation

LinkedIn is your online resume; your demonstration of your skill, connection, professional qualifications and your brand. The following avoidable errors will damage your reputation. Writing your name in lower case letters.  Only ee cummings is allowed to get away with that. The rest of us really need to use capital letters. Adding strange symbols to our names to stand out. Again, only the artist formerly,…

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May

9

2013

Useless Communication on LinkedIn

I don’t know if you are being plagued by the same never ending requests on LinkedIn as I am.  There are a few – one for 5 seconds of time to complete a “quick professional rating” or to share a business card or being sent a meaningless seasonal greeting card. In an age of incessant messaging, we really should eliminate such unnecessary communications as these….

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May

6

2013

Social Media Jargon Buster – What is SEO

Search Engine Optimization (SEO) is what is needed to make sure that your site is found by the search engines such as Google, and displayed as near the top of the list as is feasible. There are some things that your web developer or social media strategist can do to make sure that the necessary boxes are checked for SEO. But once they have done…

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Need images for blog posts?
Apr

4

2013

Need images for blog posts?

Visual images in blog posts and other social sites, definitely encourages reader engagement and recall. But on of the concerns with sourcing images is that we should not violate other people’s intellectual property rights by using their images without permission. And the sites that do sell images are often very pricy. So I was delighted when I was contacted by Fotolia and introduced to their…

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Life Online
Mar

15

2013

Life Online

My limited cooking skills extend to pressing a few buttons and hey presto! There’s a guy at the door with a pizza.  But imagine pressing those buttons on your home computer instead of calling from your phone!  Imagine reaching for your keyboard instead of your speed dial to get that Hawaiian delivered to your door by the local pizza parlour. The first time I saw…

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Feb

5

2013

I relied on guessing

“There’s no budget for training, so we will be relying on guessing more than usual.” Dilbert’s Pointy Haired Boss I almost hesitate to write anything in response to that comment, because it should be so self explanatory.  But let me add my own account to make sure the issue drives home. There is a comment that says “How do you know if a person is…

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