Archive for Social Media’ Category

Why you should not trust your social media sites
Sep

29

2016

Why you should not trust your social media sites

Your best content should be on your own website, your virtual head office. You own that land under your site and you can determine what is there and how it appears. Think about your social sites; Facebook, LinkedIn, Twitter, Pinterest, YouTube etc, as virtual sales offices where your space is rented from a capricious landlord whose rules and overnight real estate changes you have to...

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Social Media Day 2016
Jun

30

2016

Social Media Day 2016

Way back in 2010, a great social media and CRM system company, Hubspot, came up with the concept of Social Media Day. It is celebrated on the 30th June each year and highlights the very rapid growth and adoption of social media in our culture. Since we talk a great deal about social media, and in particular LinkedIn, at Niche Training, we thought that we…

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Automated Tweets
Apr

16

2016

Automated Tweets

How are you sending out tweets to your clients? Most business twitter accounts nowadays resort to automated tweets to keep “in touch” with their potential clients. We all agree that when we give a certain brand attention, the least you expect is some sort of response from the other end. For that reason, an automated tweet has become the new norm to help put the...

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Tip – Use your Unsubscribe option well
Mar

23

2016

Tip – Use your Unsubscribe option well

We glibly unsubscribe from email lists that we find ourselves on, without malice and only with the intention of bringing our inbox under control. And yet when someone unsubscribes from our list, we spend anxious energy trying to work out where we went wrong, if we offended them, or what they have herd to make them not want to have anything to do with us...

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Tip – Create offers for different parts of the buying cycle
Mar

16

2016

Tip – Create offers for different parts of the buying cycle

We know that modern consumers do a great deal of their research online, long before they ever let a sales person know that they are interested in a product or service. We would serve our company sales team well by ensuring that we prepare sufficient content for online consumption for the consumer, long before it is needed. And we would do well to understand that…

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Why LinkedIn?
Feb

26

2016

Why LinkedIn?

We have just made a rather momentous decision here at Niche Training. I have often quite happily stated in my training courses, that I would give up all other social media, if I had to, if I could keep only the blog on my website and LinkedIn. To prove this point, we have just changed our public course offering here, and now we only offer...

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