Archive for Charlotte Kemp’ Category

Tip – Use your Unsubscribe option well
Mar

23

2016

Tip – Use your Unsubscribe option well

We glibly unsubscribe from email lists that we find ourselves on, without malice and only with the intention of bringing our inbox under control. And yet when someone unsubscribes from our list, we spend anxious energy trying to work out where we went wrong, if we offended them, or what they have herd to make them not want to have anything to do with us...

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Tip – Create offers for different parts of the buying cycle
Mar

16

2016

Tip – Create offers for different parts of the buying cycle

We know that modern consumers do a great deal of their research online, long before they ever let a sales person know that they are interested in a product or service. We would serve our company sales team well by ensuring that we prepare sufficient content for online consumption for the consumer, long before it is needed. And we would do well to understand that…

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Why LinkedIn?
Feb

26

2016

Why LinkedIn?

We have just made a rather momentous decision here at Niche Training. I have often quite happily stated in my training courses, that I would give up all other social media, if I had to, if I could keep only the blog on my website and LinkedIn. To prove this point, we have just changed our public course offering here, and now we only offer...

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Tip – Have a pop up subscription option
Feb

24

2016

Tip – Have a pop up subscription option

We have mentioned a pop up subscription option before (tip #10) but lets explore that in a little more detail. The pop up option, or light box, is designed to be an obvious, in-your-face, invitation to sign up to an email newsletter. Its not subtle. And most of us are annoyed with poorly planned pop up options on a website. If you have already visited...

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