“I can’t come to your course because it is in the morning and I work in the morning.  When you do it in the evening then I can come.”

I replied “Social media marketing is a work related training course.  There is no reason not to attend during working hours.”

Her reply? A stunned “Really?!  For business?  How come?”

I carried on with the conversation and explained it to her, but it seems that it may take a while to convince that young lady.  And that in itself is an irony.  It is more often older individuals who cannot see the application of social media to business, that in spite of many businesses diverting their advertising budgets to their online spend and social media interaction and physical newspapers and print advertising closing down.

However many people still cannot see the value of social media marketing.  They cannot see; cannot fathom how to engage with their market in an online social environment and create a market there to sell their product.  That is simply short sighted and will be felt in their bank accounts in time to come.

Wherever your market meets is a place where you can engage with them, solve their problems, market to them or sell to them.  This arena should not be ignored and if you don’t understand it then you should find out how it works and find out soon.

I am not afraid of offending this particular person by writing this article, because I fear she will not encounter my blog or my business page any time soon.