Blog What we think

Oct

28

2015
Tip – Simple email ask

Tip – Simple email ask

Just ask your connections, friends and colleagues to follow your social pages. This works well when you have just created new social pages and when you are totally transparent about your motives. A script like “We have just launched our new Facebook Business page, and before we market it to our client list, we need there to be a few people already engaging so that...

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Oct

26

2015
The Advantages of having an account for each Social Media Platform

The Advantages of having an account for each Social Media Platform

It could increase your SEO experience. - Improves overall organic traffic that your website/social media sites receive • It is easy for customer service. Customers want to beat long phonecalls when they have a problem so the next option is social media • Your audience has 24-hour access. - Anytime, anywhere • It creates personal connections between you and your customers. - When communicating via...

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Oct

21

2015
Tip – Use a good bulk email service provider

Tip – Use a good bulk email service provider

While for some, a bulk email service provider is a no-brainer, for other small companies and non-profits, it is a foreign concept. So let us start with this obvious step to lay the ground work for the rest of this series. A good bulk email service will: Allow you to keep a database of the people who are to receive your regular email correspondence. It...

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Oct

19

2015
No Social Media Presence = No Job

No Social Media Presence = No Job

We all know that using your Facebook profile to get a job is not a good idea – that is why LinkedIn is important. Inappropriate photos or Tweets could potentially cost you a job offer, but that does not mean that you shouldn’t be on social media. It is 2015 and social media has become such an important part of our daily lives that not...

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Oct

16

2015
It’s not always about what you offer!

It’s not always about what you offer!

Every brand tries to increase the engagement their facebook page gets. They tend to post for a while and after no action has been seen the page becomes dormant. The common error to this happening is the constant posting about what you always have to offer.   Just the other day I posted a picture on Facebook of myself showing the length of my hair…

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Oct

14

2015
Tip – Start with the end in mind

Tip – Start with the end in mind

Do you know why you want to start a database for your business or organization? What is the purpose of what you want to communicate? Do you have a list of existing or past clients, donors, volunteers etc? Where do you keep that list? Who do you want on your list? Potential clients who have shown an interest, Past clients to whom you can resell...

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Oct

12

2015
Social Media for Customer Service

Social Media for Customer Service

A business is useless without good customer service. Plain and simple. Ultimately it becomes earned media that a company almost has full control over. Just yesterday I had a problem with my Hootsuite account. I had some login issues and could  not seem to solve it. All it took was for me to tweet @Hootsuite_help and my problem was solved within the space of almost…

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Oct

9

2015
The first person to talk loses.

The first person to talk loses.

Once you ask for the business there is only one thing to do. “SHUT UP” Say nothing. Let the silence weigh heavy in the air. The first person to talk loses. This may take 6 Seconds or it may take 36, it does not matter. Make sure you are not the first person to say anything. The psychology here is very simple. As the salesperson…

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Oct

7

2015
Podcasts for Marketing

Podcasts for Marketing

Are you a businessman who wants to know the latest marketing trends, which social media platform is the best right now or simple marketing tips and advice? Do you find that blog posts and videos require you to be right in front of your monitor burning your eyes out, but your daily schedule just doesn’t allow it. There is a solution. Firstly, Podcasts! Podcasts are…

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Oct

5

2015
8 things to help get your blog started

8 things to help get your blog started

As a business, you should be blogging. A regularly updated blog is extremely valuable to your digital marketing, it’s a goldmine for shareable social media content. Your blogs can be shared on Facebook, Twitter, LinkedIn and even Instagram. And it’s simple enough to create. You don’t need to be a web designer to create a professional looking blog, most blogging platforms such as WordPress and…

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