Blog What we think

Dec

23

2015
Tip – Provide a Sharing or Send to Friends Option

Tip – Provide a Sharing or Send to Friends Option

You will notice on many websites and blogs, that there are two sets of social media icons. The first set points a viewer to that site’s own social pages. If you click on the Facebook link, for example, you will be redirected to their own Facebook page that you can then follow. These links are important for you to use, to draw people to connect...

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Dec

16

2015
Tip – Include links to your subscription sites online

Tip – Include links to your subscription sites online

If you want people to find your social sites and follow them, or to subscribe to your mailing list, then make those sites easily findable on your website, and conversely from your social sites. How often do you find a website where you have to hunt around for a link to their Twitter account or LinkedIn profile? These social links and an email subscription link,...

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Dec

9

2015
Tip – Create Good Content

Tip – Create Good Content

In Austin Kleon’s book “Steal like an Artist” his Secret no. 6 is to “Create good work and share it people.” Steve Martin said “Be so good they can’t ignore you.” And on the other end of the spectrum is the old advertising adage says “Nothing kills a bad product quicker than good advertising.” The point of creating content and marketing ourselves or our products...

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Dec

2

2015
Tip – Include in other transactional emails

Tip – Include in other transactional emails

Transactional emails are those communications that a client or prospect are expecting from you. They could be about something they have signed up for, part of the invoice-payment process, they have just asked to be your friend or asked to be notified of something. Especially early in this process, while they are still enthused about your product, they are eagerly anticipating that next email from...

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Nov

25

2015
Tip – Include a Call to Action

Tip – Include a Call to Action

What do you want people to do with your online information? What do you want them to think about? Sometimes a reader is moved by what is shared, but then doesn't know what to do next, and you, as the expert, need to provide some direction. There are two ways to think about Calls to Action (CTA). One is the digital button where someone who...

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Nov

18

2015
Tip – Update email signature

Tip – Update email signature

Include icons and hyperlinks to your various social media sites and your newsletter subscription landing page, so that people may choose to connect with you after receiving correspondence from you. Even if you do an initial email letting people know about your sites and inviting them to connect, the email signature is still worthwhile. You will be connecting with ever more new people as you...

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Nov

11

2015
Tip – Cross pollinate email list and social media lists

Tip – Cross pollinate email list and social media lists

You are investing a great deal of effort in getting attention for your platforms and building your lists, so don’t waste the opportunity when someone follows you, to get their full details. We want social media platforms followers, because their attention and engagement is visible and will draw more followers online. Encourage your followers to connect with you on different platforms. If they are on...

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Nov

4

2015
Tip – Acknowledge new subscribers / followers and invite to other lists

Tip – Acknowledge new subscribers / followers and invite to other lists

One of the primary reasons for using social media in business is to get new followers, in order to create brand recognition, market to them and ultimately turn them into clients why buy from you and then, if they are happy, to become brand ambassadors. When this works, you have a funnel approach, with huge numbers of followers entering the top, some becoming engaged with...

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Nov

2

2015
Marketing with Movember

Marketing with Movember

The month of Movember has just started. The month where you’ll see the moustache in abundance, all towards creating awareness for men’s health. The question is, how could you use the shadow under the nose to your advantage and market your business? The Movember Foundation was founded in 2003 when 30 men in a pub, in Melbourne, Australia, took a stand towards men’s health and...

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Oct

30

2015
It is time for NaNoWriMo

It is time for NaNoWriMo

It is that time of year again. November is nearing and writers all over the world are frantically preparing themselves for war, gathering all their little napkin scribbles and worn notebooks as they try to piece together their jumbled thoughts and hope that when November eventually comes they at least have a basic plot or a couple of characters to start the month off. Yes,...

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