Blog What we think

Feb

9

2016
Power in Negotiation

Power in Negotiation

If you are going to go for win - win in your negotiations, you had better make sure that you have "Power" before you start. So, where does power come from the in any negotiation? This is an interesting question. There are in fact three areas that are potential sources of power for you in any negotiation. One of them is obvious, the other two...

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Feb

3

2016
Tip – Write for offline media

Tip – Write for offline media

Regular print magazines are always looking for content for both long form articles and shorter inserts. They welcome well-written and useful content that they can have on hand to fill in if other articles are not ready on time. Approach those magazines in your area - geography or industry - and offer to prepare something for them. They might give you guidelines on either the...

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Jan

29

2016
Is Social Media a Fad?

Is Social Media a Fad?

We really shouldn't still be asking this question, but it comes up often in our social media training courses. It reflects the anxiety of those older generations, and don’t worry - I include myself in that group. Things in our society change rapidly. You eventually get around to upgrading your phone only to discover that the price drops in 3 months because a new version...

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Jan

27

2016
Tip – Guest Blogging

Tip – Guest Blogging

We have recently covered the value of blogging on your own website, so now lets look at guest blogging, where your content is on someone else’s website. Why would you want to put valuable content onto somebody else’s site and give them the advantage of the SEO value? Think of blogs as shopping centres. If I need your product, I will go over to your...

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Jan

20

2016
Tip – Blogging

Tip – Blogging

"The benefits of blogging cannot be overestimated." Once your website has been designed, and you think you have dealt with all your Search Engine Optimization (SEO) work, it turns out that the work, and the fun, have only just begun. A blog is where you post regular, fresh content on a consistent basis. Think of them as short articles where you get to share insights...

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Jan

18

2016
Startup Stock Photos

The future is not what it used to be

How many emails have you written today? 10? 50? 100? more? Can you imagine working without email? You had better get used to the idea, in five years time, there will be no email. Don't believe me? Twenty-Two years ago when I first started to teach salespeople how to sell, I would ask "How many people have an email address and less than 10% of...

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Jan

13

2016
Tip – Update your printed / offline material

Tip – Update your printed / offline material

Online material can easily include hyperlinks to other sites. At a click of a mouse, a user can move to your Facebook Page or Twitter account and one more click has them subscribed. It is a little more challenging when a person is not currently online, when they are reading a print magazine or walking past a store window, to get them to opt into...

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Jan

6

2016
Tip – Some Twitter ideas

Tip – Some Twitter ideas

Once you have some Twitter action going, you can use tools on your website to drive attention on Twitter. Pay with a Tweet http://www.paywithatweet.com Create a give away virtual product that people can obtain after they have Tweeted about your product, using your Twitter handle / username. It is a payment with social currency - the Tweet and you both get an advantage. He gets...

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Dec

30

2015
Tip – Twitter

Tip – Twitter

Twitter is not everyone’s ideal platform, but they do have some great real time advantage, especially if you are working with events. Media (journalists, editors, radio DJs) also love Twitter for rapid access to information. If you are stuck and need to understand the basics of how Twitter works, please go here for a downloadable book. ***** Please insert the page when it is ready....

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