Blog What we think

Mar

11

2013

How to write a book

By Richard Mulvey

When you are asked “What do you do?” what do you tell them?

This is the sort of question that gets asked at parties, business gatherings and when you get stuck in a lift (after the first 20 minutes of shear panic). At more important business gatherings one would often get asked “What are you in?” rather than “What do you do?” on the basis that more senior business people would obviously be at the top of their company so the question really means “Are you in industry, a profession or politics etc.”


Mar

8

2013

What is the normal motivation for writing a book?

The inclination to share our ideas is in most of us. We have a drink in a pub and we want to tell each other what happened today. We sit with our children and we want to share our experiences so that they don’t have to make the same mistakes. We go to work and tell our subordinates how to do the job better based upon our years of experience. They may not want to listen but we are driven to tell them anyway.


Mar

7

2013

Can I write the book as a blog?

It’s your book, so yes, if you want to.

In fact, this is how I wrote my first book.

I started a blog called “50 Lessons learned on the way to business failure.” This was not, unfortunately, the inspiration for the current 50 Shades phenomenon.


Mar

6

2013
How long should I write for at a time?

How long should I write for at a time?

By Richard Mulvey

There are as many different answers to this question as there are authors. The most important thing about writing is to be disciplined or you will never finish your book.

Rather than think about how long you want to write for I recommend that you consider how many words you want to write per day.


Feb

5

2013

I relied on guessing

“There’s no budget for training, so we will be relying on guessing more than usual.” Dilbert’s Pointy Haired Boss I almost hesitate to write anything in response to that comment, because it should be so self explanatory.  But let me add my own account to make sure the issue drives home. There is a comment that says “How do you know if a person is…

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Jan

11

2013

Telephone Selling is Dead – Long Live Telephone Selling

I have just put down the telephone after another unskilled, low paid, unenthusiastic telesales person has tried to sell me something by reading a poorly designed “script” at me. It is such a pity to waste sales opportunities in this way and this article is all about how to revive the telesales call. Telephone selling has been around as long as the telephone but the...

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Oct

9

2012

52 000 Emails

If I had a Rand for every email that was processed through my computer in the last 2 years, I could buy a car. Well okay, a small car.  And probably second hand.  But still, that’s a lot of email to process! My computer email program crashed last month and it took me 2 weeks to recover the program, the emails and then sort through…

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Sep

7

2012

Introducing a new course – Social Media Marketing Magic

Learn How to use Social Media, eMarketing and online techniques to brand your product, market your business and make sales What we cover in the course: Goals and strategies Clarifying your online purpose and goals – marketing, sales, reputation management, and brand positioning Determining which tools you will use Planning an online marketing strategy that correlates to your offline activities The Tools and resources Understanding…

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Sep

6

2012
Book of the month – Change Management

Book of the month – Change Management

Most homes valued at over $250,000 have a library. That should tell us something.  Jim Rohn (Something beyond the fact that they haven’t worked out how to use the internet yet!)   Every month Niche Training gives away a book donated by one of my colleagues.   This month the book is “Change Management” by Richard Mulvey.  If you have to deal with changes in…

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Sep

6

2012
How to write articles for the Internet

How to write articles for the Internet

Being the expert in any field is great, but if you want to be branded as the expert you have to find a variety of ways to make sure other people see you in that way. One way of doing this is to write articles and have them published where many of your target market will come across them. Inevitably this means the Internet. We...

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