Blog What we think

Mar

16

2016
Tip – Create offers for different parts of the buying cycle

Tip – Create offers for different parts of the buying cycle

We know that modern consumers do a great deal of their research online, long before they ever let a sales person know that they are interested in a product or service. We would serve our company sales team well by ensuring that we prepare sufficient content for online consumption for the consumer, long before it is needed. And we would do well to understand that…

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Mar

14

2016
Write It Down

Write It Down

Do you have a written plan for your life? In my experience about 3% of the people I ask this question say “yes”, but these are usually the most successful 3% I know what you are thinking. You are thinking that you know exactly what you want to achieve in your life and it is all in your head. That’s fine of course except there...

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Feb

29

2016
You want to close more sales!

You want to close more sales!

In selling there are two ways to close more sales, there is the easy way and the hard way. Your job in selling is to take your customers down road to the close. Unfortunately it is not always as easy as that but let us suppose for the moment that it is. You have a number of customers in a month, let us say 40,...

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Feb

26

2016
Why LinkedIn?

Why LinkedIn?

We have just made a rather momentous decision here at Niche Training. I have often quite happily stated in my training courses, that I would give up all other social media, if I had to, if I could keep only the blog on my website and LinkedIn. To prove this point, we have just changed our public course offering here, and now we only offer...

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Feb

24

2016
Tip – Have a pop up subscription option

Tip – Have a pop up subscription option

We have mentioned a pop up subscription option before (tip #10) but lets explore that in a little more detail. The pop up option, or light box, is designed to be an obvious, in-your-face, invitation to sign up to an email newsletter. Its not subtle. And most of us are annoyed with poorly planned pop up options on a website. If you have already visited...

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Feb

19

2016
5 ways visuals can benefit your business

5 ways visuals can benefit your business

Why do we need visuals in social media Visuals are an important part of social media. It has been proven that visually driven marketing is more likely to encourage engagement. No one wants paragraphs of texts on their Facebook timeline, your company should have a blog for that. Over the last year, social media platforms such as Pinterest and Instagram have shown us the immense...

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Feb

15

2016
Where do new customers come from?

Where do new customers come from?

When I ask people “How do you get new customers?” at my seminars,  referrals always comes on the list somewhere near the top with advertising and cold calling. If I was to ask a direct question like “How many referred customers have you got this week?” There is always a long silence. One or two people may come up with one or two referred customers...

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