Blog What we think

Jan

29

2014
Blog Post Ideas – Tell a story, analogy or anecdote

Blog Post Ideas – Tell a story, analogy or anecdote

Different people relate to information in different ways. One person may be convinced by statistical information or data, while it will leave some one else cold or bewildered. The more analytical person will not respond to an emotional story or anecdote yet that could be what moves a different person to action. If you are trying to reach a wider audience, make sure you tap…

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Jan

28

2014
Idea

How to generate ideas for your blog posts and status updates

When we begin to use social media for marketing or business purposes, there is often an anxiety about what to post. The fears include not being able to find your business’s ‘voice’, not having anything interesting to say, not having anything to say, repeating oneself etc. However, once you have been writing for a while, and have worked through those initial stumbling blocks, you should…

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Jan

27

2014

Blog Post Ideas – Write something that relates to your SEO goals

“Search engine optimization (SEO) is like a car, that if you don’t fill it with gas it will take you nowhere. Maintenance is also advised to keep it up to speed. And if you recklessly drive it fast, you’ll end up getting hurt.” J Oracoy One of the huge benefits of the blog is the SEO opportunities so don’t leave that out of the mix…

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Jan

24

2014
Have you ever thought of a career in social media?

Have you ever thought of a career in social media?

There is seldom a month that goes by that I do not get an inquiry from a South African company as to whether I can refer a potential staff member to them who can use social media.   This wasn’t even an option a few years ago. In fact, I remember at the age of 25 considering where I could go with my studies, experience…

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Jan

8

2014
How the Zeigarnik Effect is like flirting, and why you should know about it

How the Zeigarnik Effect is like flirting, and why you should know about it

There is a big distance on the continuum of “sex sells” and I want to look at the relatively tame idea of ‘flirting’ and how it applies to business, marketing and social media. Confession time It has been a long time since I have been inclined to flirt with anyone in a personal capacity. But I understand the principles of how to attract the attention…

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