Different people relate to information in different ways. One person may be convinced by statistical information or data, while it will leave some one else cold or bewildered. The more analytical person will not respond to an emotional story or anecdote yet that could be what moves a different person to action. If you are trying to reach a wider audience, make sure you tap…
Estimates for books published each year around the world vary but the consensus seems to be that the UK and USA between them publish over 400,000 new books each year.
When we begin to use social media for marketing or business purposes, there is often an anxiety about what to post. The fears include not being able to find your business’s ‘voice’, not having anything interesting to say, not having anything to say, repeating oneself etc. However, once you have been writing for a while, and have worked through those initial stumbling blocks, you should…
“Search engine optimization (SEO) is like a car, that if you don’t fill it with gas it will take you nowhere. Maintenance is also advised to keep it up to speed. And if you recklessly drive it fast, you’ll end up getting hurt.” J Oracoy One of the huge benefits of the blog is the SEO opportunities so don’t leave that out of the mix…
The publisher invests their money in the project and takes the risks so they tend to get a reasonable share of the profit.
There is seldom a month that goes by that I do not get an inquiry from a South African company as to whether I can refer a potential staff member to them who can use social media. This wasn’t even an option a few years ago. In fact, I remember at the age of 25 considering where I could go with my studies, experience…
Litho printing is the traditional form of printing and is still the cheapest way to print your book if you are looking at 1000 copies or more.
The South African book market is smaller than most of the world. The only figures I can get are that we are 44th in the world for book sales.
Creating an audio book is another way to get your hard work out to the market and they are not just for blind people.
There is a big distance on the continuum of “sex sells” and I want to look at the relatively tame idea of ‘flirting’ and how it applies to business, marketing and social media. Confession time It has been a long time since I have been inclined to flirt with anyone in a personal capacity. But I understand the principles of how to attract the attention…