Do you have a budget for your marketing spend? (Hint: You should have a figure or percentage in mind.) Then on the same lines, do you have a budget for your marketing time? (Hint: Again, there should be some figure of time that comes to mind.) The reason we say this is that [...]
I love speaking. I love being a speaker and having the honour and privilege of the attention of an audience of a period of time and sharing with them what I have learned for their sake and encouraging them. But when that audience is one that is as eager to learn, and keen to grasp [...]
Job Seeking skills While you may be happy with your job, and you seem to know how to get around social media easily enough that is not the case for everyone. Young people leaving school might know about Facebook or but not know how to position themselves appropriately for employment purposes, and older job seekers [...]
A number of the presentations I do on social media are to the wonderful folks at Rotary clubs. Both these organizations do incredible work in the community and I love visiting their clubs and being welcomed by them and hearing about their projects and humbled by their energy. When I start speaking about social [...]
What is your social media purpose? I have a big yellow Post It sticker with the words “What is the Purpose of this SM activity?” stuck next to my desk. This is to remind me to remain focussed at all times on the goal of social media engagement and not to become distracted by the [...]
It took just two days for evidence of the ‘power’ of the new Consumer Protection Act to be evident in most ugliest form, just as I feared. I never wanted to write this post, hoping that I was just being pessimistic and that my fellow South African’s wouldn’t stoop to our overseas counterparts, but alas [...]
Defn: Margin – a spare amount or measure or degree allowed or given for contingencies or special situations When I was 11 years old I sewed a summer wrap around skirt for a school project. It had hot pink and white flowers and I remember carefully making the ties that would keep it on. I [...]
