A few weeks back I presented a session at an HR conference on Talent Mining using social media. After doing a little research beyond the general HR elements and investigating the particular requirements of talent mining, I prepared the following presentation. The conversation was lively and as usual we had people who were either brand [...]
By Charlotte Kemp Many large businesses actively discourage their staff from using social media during working hours. This is due to a number of factors: A real and perceived threat of a waste of time There being no value proposition to the employee being on a social media platform The company not having a social [...]
Broadcast vs Connect “It’s social media. Not broadcast media.” Alan Stevens, The Media Coach. Let’s unpack this a little. To broadcast a message is to transmit or communicate it over a channel to a wide audience for general use. You may have an idea of who the audience generally comprises of, but you [...]
Do you have a budget for your marketing spend? (Hint: You should have a figure or percentage in mind.) Then on the same lines, do you have a budget for your marketing time? (Hint: Again, there should be some figure of time that comes to mind.) The reason we say this is that [...]
Have you ever met someone who doesn’t take their own advice? Well I have been extolling the benefits of SlideShare for some time now and yet I never took the time to update my account nor upload a presentation, until yesterday. And I was very impressed with the results. Lesson learned! SlideShare is an [...]
With only 6 initial seconds to make an impression online, presenting yourself or your company with spelling errors or casual text language is going to affect your brand and your sales. Consider how we respond to spam 419 emails filled with dubious promises and inconsistent tense and language. And even my daughter can identify [...]
I have found it helpful to explain the connection and relation of websites and social sites, to some of my clients like this. You can consider your website to be your virtual head office. This is where the important corporate information resides, where people can find out who the staff and management of [...]
When preparing your content for social media updates and blog posts, it is worth considering who the audience is likely to be and preparing with them in mind. Besides the natural target audience for your own industry, there are two kinds you should prepare for. (Also see this post on our sister site – Social [...]
~by Charlotte Kemp We are delighted to announce the Winners in the first Niche Training Social Media Awards. All of these winners have taken what they have learned and got the most mileage possible out of their social media marketing opportunities. The winners come from financial, networking and Non-profit arenas. Cheri von Wielligh from [...]
Make sure your profile is in your name. Your profile should not be your company’s name but your own. Not only is this in violation of LinkedIn’s rules but also bad branding. LinkedIn have provided excellent Company Pages that can be individually followed, have status updates and receive your blog feeds. Leaving your personal profile [...]
